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Foundation

How to choose the perfect foundation

“Foundation” comes in various types with different functions. How does one differ from the next? Which one fits your skin type and preference? These questions may come up again and again. To select the best foundation, consider the finish you prefer, the season, and any skin problems you may have at the moment. Here are some simple guidelines on how to find the perfect foundation and prime the skin for the season.

Choose according to skin type

Dry skin : Cream or liquid foundation with a moisturizing sensation.
Oily skin : Powder foundation with matte-effect.
Combined skin: Powder or liquid foundation with a high water content (at least 55%).

Choose your favorite finish

  • If you favor a natural finish:
    An emulsion type (liquid or cream) is best. Compared with powder foundation, emulsion types have a clear finish and spread well over the skin. Many types of emulsions are available, from matte to moist.
  • If you’re looking for concealment:
    Powder emulsions conceal better than emulsions, especially for blemishes and pores. Choose powder if you who want a rapid, easily achievable finish. Powder spreads simply and evenly with a sponge. These foundations are the best for retouching when you’re out and about.

Choose the right type for the season

Functions appropriate for the season are also important to consider when choosing a foundation. Rising temperatures often come together with higher humidity and blaring sunlight. Humidity can make pores visible and cause makeup runoff, while strong UV can burn the skin. The best choice for summer is a longer-lasting foundation with high UV protection and good resistance to oil and perspiration.

How to choose the best color for your skin

Start by selecting several colors that come as close as possible to your natural skin color.
Ocher-based foundations tend to be most compatible with most skins, but a yellow-based foundation is best if you’re concerned about a reddish tinge to your skin.
You might opt for a pink-based type if your skin is very fair.
Select a color that blend best with your natural skin color (the least noticeable color). Apply to the face line near the neck.

Applying base makeup that stays on

A small amount of effort when applying base makeup ensures a long-lasting makeup wear and leaves the skin with a smooth finish, without conspicuous pores or roughness.
First, it is important to condition the skin with skin care products. After cleansing, gently spread a generous amount of lotion onto the whole face and pat the skin until it feels refreshed. This is effective to firm the skin and control excessive oil secretion, which helps to prevent makeup runoff. Adjust the amount of emulsion or cream according to the skin condition, by applying less to oily areas such as the T zone.
Choose a long-lasting type of makeup base and foundation, and avoid thick layered makeup by thinly spreading the foundation to the entire face and then adding more to problem areas. Use a pore concealer to cover visible pores for an even more beautiful finish.
When using liquid-type foundation, remove excessive oil by pressing and patting the skin with the unused surface of a sponge after applying foundation. The makeup will last longer when carefully patting face powder on the areas prone to makeup runoff, such as under the eyes and around the nose.

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