Striving for customer satisfaction through beauty skills
Beauty-up Contest (World Tournament)
We strive to perfect our ability to satisfy customers with diverse demands at our “Beauty-Up Contest (World Tournament),” an annual gathering where beauty counselors hone their skills in customer hospitality, counseling, and beauty care techniques.
Beauty counselors from all over the world gather at the venue to share the makeup and hair-styling skills they acquire through technical training and in-store encounters with customers. The contest experience helps beauty counselors better serve their customers as lifelong beauty partners based on the company motto “Feel Your Beauty. ”
In-house certification system authorized by the Ministry of Health, Labour and Welfare
Since November 2001 we have operated an in-house certification system authorized by the Minister of Health, Labour and Welfare for the vocational training and development of beauty counselors. The system is aimed at realizing ultimate possible customer satisfaction by maintaining a step-by-step training program to equip beauty counselors with clear-cut levels of specialized beauty care knowledge and related technical skills.