Kanebo Cosmetics Global Corporate Site

Pink Ribbon campaign

Promoting breast cancer awareness

To support the activities for early breast cancer detection, we have collaborated with the Japan Society of Breast Health on an ongoing awareness campaign with cooperation from our dealers.

The joint campaign has been held in October and November of every year since 2007. During this period, beauty counselors distribute self-examination leaflets to customers and raise awareness on the importance of self-checks and regular examinations for early breast cancer discovery.

Employees from many parts of our company take part in educational events throughout the world to support the spread of Pink Ribbon activities.

※Related activities were launched in five Asian countries in 2014: Indonesia, Malaysia, Thailand, the Philippines, and Singapore.

Distribution of self-examination leaflets

Employees play an active part in Pink Ribbon awareness activities in many places (Sendai City, Miyagi Prefecture)

In-store distribution of brochures in Thailand

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