Makeup Advice

Eyeshadow Essentials

Dec 21, 2017




Eyeshadow is one of the most intriguing makeup items. To a moderate makeup user, elaborate eyeshadow palettes and shading techniques may seem a bit overwhelming, to say the least.
Never fear. Learning the basics is unbelievably simple, with a little practice. That’s why we’ve put together some tips to help you invigorate your eyeshadow game and burst into any scene with confidence. 

Share this page


First Things First — Eyeshadow Basics    

Get the hang of the basics with these useful tips. 


Eyes are naturally darker towards the outside. For a natural impression of depth and color balance, apply darker colors to the crease of your eye. 


Blur the border between the eyeshadow and neighboring skin for a natural gradation.
Light, intermediate, and dark — these are the three essential colors found in any eyeshadow pallette. Here’s how you bring out the best of each color to make your eyes really pop.


1. Light Colors

Spread the light colors over the whole eyelid to brighten it up. Go with a thicker tip or brush to get that balanced coloration all around the eye. 


2. Intermediate Colors

The outer corners of our eyes around the crease tend to droop as we get older. For a youthful look, take the intermediate eyeshadow color and blend it, working from the outer corners of the eyes inwards. Slap a little extra color at the outermost corner of the eye to achieve a youthful look. Be sure to obscure the borders between shades by evenly blending it in. Don’t go crazy with color at the inner corner of the eye — just a little dab will do. 


3. Dark Colors

For dark colors, focus on the upper and lower lash lines. Some upper eyelids get a bit lazy and slouch over the eyeshadow. No problem. Apply dark and intermediate colors over a wide area. Dark colors should be applied over the outer one third of your eyelid to achieve larger, color-balanced perfection. Check your mirror to make sure the eyeshadow is visible on the outer sides of the eye when your eyes are open. 

Eyeshadow fallout from the upper eyelid to the lower eyelid is sometimes unavoidable. Conceal it by applying intermediate colors on the outer side of the lower eyelid.
Mastering eyeshadow technique is easier than you think. Once you have mastered the basics, you can start to branch out with more colors and effects. 

Prime the Eye Zone

Aspiring makeup masters, beware. A makeup base and foundation go on before color cosmetics. Many women skip this step in their eyeshadow routine. This is a mistake. Prepare your eyelids with an eyelid base (also called an eyeshadow base, or eyelid primer). Eyelid bases enhance the moisturizing effect of eyeshadows and prepare the lids for smoother, longer lasting eyeshadows.

Choose Your Colors

Having problems choosing the perfect shade to enhance your eye color? Endless trial-and-error trying to find that perfect color combination is easily avoided with a color wheel. Want a shade that perfectly complements your eyes? Find a color on the opposite side of the color wheel. Looking for a shade similar to your natural tone? Select a shadow one or two shades lighter than your natural tone. Then, highlight the subtle contrast with eyeliner and mascara. 

Complement Your Eyes


Blue Eyes

Earthy tones like grays and browns flatter blue eyes. Orange, pink, purple, and coral also capture that natural sparkle. 

Green Eyes

Green eyes are independently bright and gorgeous. Play to their strengths with brown or earthy tones. Shades with red undertones like burgundy, maroon, apricot, peach or plum also draw attention to the charm of green eyes.

Hazel Eyes

Hazel eyes are a kaleidoscope of hues and pigments, which means they pair beautifully with a variety of color palettes. Neutral colors like browns are fail-proof. Blue colors also work magic.

Brown Eyes

Count yourself lucky if your eyes are brown. Brown eyes go with just about any color of eyeshadow.
Even brown shades of eyeshadow will enhance the beauty of your eyes. Greens and pinks also play up the natural shade of your eyes. Try out some olive, khaki, or gold — anything works.

Asian Eyes


Asian women should not be afraid of exploring colors and layers. Organic brown hues mesh gorgeously with several layers of eyeshadow colors. They add just the right amount of depth.
Fresh colors like greens and pinks look best on a balmy day, while darker shades like bordeaux red or khaki work best in cool, calm weather. When in doubt, neutral shades like beige or brown are your safest bets.

Eyeshadow Textures

Worried about fine lines and wrinkles around the eyelids? Stay away from shimmery colors. Eyeshadow sets with moist textures and good coloration are definitely the way to go.

Category Index





Use of cookies

We require your consent to the use of cookies before you can visit this website.
I consent to the use of cookies.


We are sorry that you have decided not to use cookies.
Unfortunately, our website does not work optimally without the use of cookies. Hence, you will be unable to visit this page.
If you would like to change your mind and authorize the use of cookies at this time, please click here.

About cookies

We, Kanebo group companies in Japan (Kanebo Group Companies), use cookies on our webpages to improve our webpages, including enhancing information, services provided and the ease of use of the webpages, and on some pages, to authenticate membership for login, customize the service contents or distribute advertising based on browsing history. A cookie is an electronic file that is transmitted from a particular webpage to a browser viewing that page which can be retrieved later to distinguish a customer’s computer.
We also use a system operated by a provider other than us for use of cookies. For more details, see here.
You can disable or delete cookies in your browser settings. However, this makes certain services, including services requiring login, unavailable.

Use of cookies

We require your consent to the use of cookies before you can visit this website.
I consent to the use of cookies.

Use of the cookie information by 3rd party service providers

In order to analyze user access and optimize advertising distribution, Kanebo Group Companies have acquired statistical website usage information through cookies or web beacons operated by 3rd party service providers (*1) and also distributed advertising via 3rd party service provider on their websites. The cookie information used for access analysis or advertising distribution by 3rd party service providers cannot be used to distinguish an individual. Kanebo Group Companies in conjunction with 3rd party service providers have optimized and distributed advertising (ex. retargeting advertising and behavior targeting advertising) based on the customer’s previous access to Kanebo Group website or other website with a combination of 1st party cookie (ex. Google Analytics Cookie) and 3rd party cookie (ex. DoubleClick Cookie).

(*1) 3rd party service providers whom Kanebo Group Companies engage for web access analysis and advertising distribution refers to the following companies.
For details of cookie information use by 3rd party service providers, please visit their website linked below.
If you wish to disable cookies (opt-out), please access the opt-out pages of each 3rd party service provider described below and follow the steps to disable cookies. Please note that disabling cookies (opting-out) may restrict use of some services.

Service for optimization of advertising distribution

Service for website access analysis

List of opt-out pages

Opt-out page for Google Inc.:
Opt-out page for Google Inc. DoubleClick cookie:
Opt-out page for Yahoo Japan Corporation:
Opt-out page for FreakOut, Inc.:
Opt-out page for Facebook, Inc.:
Opt-out page for D.A.Consortium Inc.:

Use of Google Analytics

Kanebo Group Companies use Google Analytics on their websites to collect information for marketing and promotion, conduct statistical analysis of website usage, perform maintenance and management, and solve problems. Even though Google Analytics collects user information via cookies, information that can be used to identify an individual is not collected. User information collected by Google Analytics via cookies shall be managed by Google in accordance with Google’s privacy policy.
If you refuse to have your information collected by Google Analytics on Kanebo Group Companies websites, you can suspend collection of information by enabling the Google Analytics Opt-out Add-on on the following Google page.
Google Analytics Opt-out Add-on

For more details on the information collected by Google Analytics and Google’s privacy policy, please visit the following Google websites. Please note that none of the Kanebo Group Companies shall be responsible for any damages resulting from the use of Google Analytics services.
Google Analytics Terms of Services
Google Policy and Terms

Page Top