Makeup Advice

Face Powder — the Essential Finishing Touch

Dec 21, 2017




A makeup routine without face powder as the finishing touch definitely leaves something to be desired.  Face powder gives life and dimension to your appearance by reducing pore visibility, preventing makeup runoff, increasing foundation lifespan, and conquering oily and sticky-looking skin. Makeup artists agree that face powder is an indispensable finishing touch for any makeup routine, so don’t skip it.

Share this page

Types of Face Powder

Loose Powder

Leaves the skin with a refined texture and soft glow. If you desire a more natural finish, use a makeup brush or the puff that comes with the product.

Pressed Powder

Convenient for doing touch-ups when you’re out and about.

Sheer Type vs Matte Type

Match the powder type with the look that strikes your fancy.


Creates a hydrated, youthful glow without the hassle of unwanted shine.


For a finely textured, porcelain finish.


How to Apply Face Powder

Before you start

To prevent powder from sticking too thickly to your skin, first make sure that foundation and concealer are applied evenly and not heavily. Got oily skin or conspicuous pores? Dab the skin with a tissue before applying face powder.

The Powder Puff

  1. Apply a generous amount of face powder onto the puff.
  2. Lightly apply powder to your face, but be careful not to smudge the foundation you put on beforehand. Now, apply with a gradually increasing firmness.
  3. For smaller or narrow areas (around the eyes or nose) fold the puff in half and gingerly apply powder.
  4. Finally, you want to make sure you’ve used the perfect amount of powder. A quick tip: feel your cheek with the back of your hand. Does it feel smooth and dry? Then, you’re all set. Now, dust off any excess with your puff or finishing brush.

The Powder Brush

  1. A larger-sized brush is best for applying face powder.
  2. Place a generous amount of face powder on your brush, tapping off any excess powder. Start applying powder from the front of the face where you want makeup to last longer, like the cheeks, forehead, and around the nose. Spread the powder back towards the outer edges of your face. Carefully adhere the brush close to the skin for an impeccable final touch.

For Dry Skin:

After you’ve spread your foundation evenly, apply powder. Be sure to powder lightly in dry areas, taking care around the eyes. Finally, brush off any excess powder.

For Oily Skin:

Layer on extra powder wherever your skin tends to get oily, especially at your T-zone.

Bonus Tip from Kanebo’s Makeup Artist

Dust on a thin application of powder around your eyes to help makeup last longer.
Face powder comes before eye makeup!
Need a smudge-free solution to removing mascara traces or eye shadow powder from your eyes? Apply powder before on the area under your eyes. Now you can easily remove traces of mascara or eyeshadow without smudging. After your makeup routine, brush away excess face powder. Voila! Pristine & smudge-free eyes.

Category Index





Use of cookies

We require your consent to the use of cookies before you can visit this website.
I consent to the use of cookies.


We are sorry that you have decided not to use cookies.
Unfortunately, our website does not work optimally without the use of cookies. Hence, you will be unable to visit this page.
If you would like to change your mind and authorize the use of cookies at this time, please click here.

About cookies

We, Kanebo group companies in Japan (Kanebo Group Companies), use cookies on our webpages to improve our webpages, including enhancing information, services provided and the ease of use of the webpages, and on some pages, to authenticate membership for login, customize the service contents or distribute advertising based on browsing history. A cookie is an electronic file that is transmitted from a particular webpage to a browser viewing that page which can be retrieved later to distinguish a customer’s computer.
We also use a system operated by a provider other than us for use of cookies. For more details, see here.
You can disable or delete cookies in your browser settings. However, this makes certain services, including services requiring login, unavailable.

Use of cookies

We require your consent to the use of cookies before you can visit this website.
I consent to the use of cookies.

Use of the cookie information by 3rd party service providers

In order to analyze user access and optimize advertising distribution, Kanebo Group Companies have acquired statistical website usage information through cookies or web beacons operated by 3rd party service providers (*1) and also distributed advertising via 3rd party service provider on their websites. The cookie information used for access analysis or advertising distribution by 3rd party service providers cannot be used to distinguish an individual. Kanebo Group Companies in conjunction with 3rd party service providers have optimized and distributed advertising (ex. retargeting advertising and behavior targeting advertising) based on the customer’s previous access to Kanebo Group website or other website with a combination of 1st party cookie (ex. Google Analytics Cookie) and 3rd party cookie (ex. DoubleClick Cookie).

(*1) 3rd party service providers whom Kanebo Group Companies engage for web access analysis and advertising distribution refers to the following companies.
For details of cookie information use by 3rd party service providers, please visit their website linked below.
If you wish to disable cookies (opt-out), please access the opt-out pages of each 3rd party service provider described below and follow the steps to disable cookies. Please note that disabling cookies (opting-out) may restrict use of some services.

Service for optimization of advertising distribution

Service for website access analysis

List of opt-out pages

Opt-out page for Google Inc.:
Opt-out page for Google Inc. DoubleClick cookie:
Opt-out page for Yahoo Japan Corporation:
Opt-out page for FreakOut, Inc.:
Opt-out page for Facebook, Inc.:
Opt-out page for D.A.Consortium Inc.:

Use of Google Analytics

Kanebo Group Companies use Google Analytics on their websites to collect information for marketing and promotion, conduct statistical analysis of website usage, perform maintenance and management, and solve problems. Even though Google Analytics collects user information via cookies, information that can be used to identify an individual is not collected. User information collected by Google Analytics via cookies shall be managed by Google in accordance with Google’s privacy policy.
If you refuse to have your information collected by Google Analytics on Kanebo Group Companies websites, you can suspend collection of information by enabling the Google Analytics Opt-out Add-on on the following Google page.
Google Analytics Opt-out Add-on

For more details on the information collected by Google Analytics and Google’s privacy policy, please visit the following Google websites. Please note that none of the Kanebo Group Companies shall be responsible for any damages resulting from the use of Google Analytics services.
Google Analytics Terms of Services
Google Policy and Terms

Page Top