Skincare Advice

Pamper Your Skin with an at Home Facial Massage

Dec 21, 2017




Japanese Facial Massage — Luxury Spa Treatment at Home

Experience the effects of a spa treatment from the comfort of your own home with a uniquely Japanese beauty essential, the facial self-massage. Japanese women have discovered that a daily skin care routine can support ageless, firm skin with definition and glow — plus the added benefit of a relaxed mind.
A regular skincare routine with a gentle massage has been proven to improve complexion, refine skin texture, and purge the skin of excess impurities. Such benefits can only be attained, however, if the massage is performed in a certain way. Be sure to follow this step-by-step guide to get the most out of your facial massage.

Share this page

Basic Massage Techniques

1. Go with the Flow — Massage Motion

A perfect facial massage should be conducted in harmony with the natural flow of the muscles. Understanding your muscles with your movements improve the overall benefits of the massage.

2. Varying Sensitivity — Massage Pressure

The pressure applied in a massage should be adjusted to a level that feels comfortable. Modulate the pressure according to the varying levels of sensitivity on parts of your face. The delicate skin around the eyes requires less pressure than other parts of the face. Feel free to apply more pressure to the cheeks and facial contours.

3. Feel your Heartbeat — Massage Speed

Get the best blood circulation benefits by adjusting the speed of your massage to your heart rate. Get in sync with your pulse.  


Times to Avoid Massage

Avoid massage under the following conditions:

  • When you feel physically exhausted
  • When your skin is inflamed after extensive UV exposure
  • Don’t massage parts of the skin with acne or boils, especially when inflamed or suppurating.
  • When you have a fever
  • When you have skin rashes
  • Avoid massaging areas with cuts, wounds, or bruises.  

Performing the Massage

1. Use a Massage Cream

A massage cream facilitates free-form motion and prevents unwanted skin rubbing.

2. Massage Schedule

There is no need to massage your face every day. The frequency of your facial massage should agree with your skin’s condition. Begin with massages twice a week. If your skin gets too dry or begins to peel, cut back on your massages. Try to find the ideal pace for your skin by massaging more gently or spacing out your massage sessions.

Basic Massage Step-By-Step

This basic massage is simple and easy to master. Massage smoothly with gentle motions and thoroughly work your way from the forehead down to the bottom of the neck. After completing steps 1 to 7, repeat the steps in areas you feel need extra special attention.


After cleansing the face, gently towel off any water remaining on the skin. Take a walnut-sized amount of massage cream (about 3 g or 2.5 cm in diameter), warm it between the palms of both hands, and massage it onto the face.

Massage Steps


1. Cup your whole face with the palms of your hands to apply the cream.


2. Massage in a spiral motion from the center of the face outwards towards the temples.
Tip: Sync your movements with your pulse!


3. Slide the fingers outwards from the bridge of the nose to massage the upper eyelids. Slide the fingers outwards in an arc as if ironing out the fine lines at the corners of the eyes for the lower eyelids. Finish by sliding down towards the sides of the cheeks.
Tip: Be gentle! These spots are particularly delicate.  


4. Slide your fingers downward along the bridge of the nose. Now, carefully move your fingers up and down along the nostrils. Around the mouth, massage above and below the lips in turn, sliding the fingers from the center outwards.
Tip: Try to lift up the corners of the mouth when working on the lower lip.


5. For the cheeks, move in a spiral direction from the jawline up to the temples.
Tip:  Don’t apply too much pressure!


6. Cup your whole face in both hands. Then, slide your hands outward towards the bottoms of the ears.
Tip: Finish off by applying light pressure with the fingers to the bottom of the ears.


7. Stroke the nape of the neck downwards towards the chest.
Finally, wipe off the cream with a tissue or rinse it off with lukewarm water.

Rejuvenation - Effects of the Massage

The benefits of this premium self-massage technique are endless. Not only do you get a natural skin lift with reduced puffiness, but toned facial muscles, better blood flow & healthier blood vessels are among the effects.
Around thirty muscles are linked together beneath the skin of the face and head. Muscle stress caused by expansions and contractions of everyday actions like eating, smiling, or frowning can zap your energy and lead to an accumulation of toxins.

Category Index





Use of cookies

We require your consent to the use of cookies before you can visit this website.
I consent to the use of cookies.


We are sorry that you have decided not to use cookies.
Unfortunately, our website does not work optimally without the use of cookies. Hence, you will be unable to visit this page.
If you would like to change your mind and authorize the use of cookies at this time, please click here.

About cookies

We, Kanebo group companies in Japan (Kanebo Group Companies), use cookies on our webpages to improve our webpages, including enhancing information, services provided and the ease of use of the webpages, and on some pages, to authenticate membership for login, customize the service contents or distribute advertising based on browsing history. A cookie is an electronic file that is transmitted from a particular webpage to a browser viewing that page which can be retrieved later to distinguish a customer’s computer.
We also use a system operated by a provider other than us for use of cookies. For more details, see here.
You can disable or delete cookies in your browser settings. However, this makes certain services, including services requiring login, unavailable.

Use of cookies

We require your consent to the use of cookies before you can visit this website.
I consent to the use of cookies.

Use of the cookie information by 3rd party service providers

In order to analyze user access and optimize advertising distribution, Kanebo Group Companies have acquired statistical website usage information through cookies or web beacons operated by 3rd party service providers (*1) and also distributed advertising via 3rd party service provider on their websites. The cookie information used for access analysis or advertising distribution by 3rd party service providers cannot be used to distinguish an individual. Kanebo Group Companies in conjunction with 3rd party service providers have optimized and distributed advertising (ex. retargeting advertising and behavior targeting advertising) based on the customer’s previous access to Kanebo Group website or other website with a combination of 1st party cookie (ex. Google Analytics Cookie) and 3rd party cookie (ex. DoubleClick Cookie).

(*1) 3rd party service providers whom Kanebo Group Companies engage for web access analysis and advertising distribution refers to the following companies.
For details of cookie information use by 3rd party service providers, please visit their website linked below.
If you wish to disable cookies (opt-out), please access the opt-out pages of each 3rd party service provider described below and follow the steps to disable cookies. Please note that disabling cookies (opting-out) may restrict use of some services.

Service for optimization of advertising distribution

Service for website access analysis

List of opt-out pages

Opt-out page for Google Inc.:
Opt-out page for Google Inc. DoubleClick cookie:
Opt-out page for Yahoo Japan Corporation:
Opt-out page for FreakOut, Inc.:
Opt-out page for Facebook, Inc.:
Opt-out page for D.A.Consortium Inc.:

Use of Google Analytics

Kanebo Group Companies use Google Analytics on their websites to collect information for marketing and promotion, conduct statistical analysis of website usage, perform maintenance and management, and solve problems. Even though Google Analytics collects user information via cookies, information that can be used to identify an individual is not collected. User information collected by Google Analytics via cookies shall be managed by Google in accordance with Google’s privacy policy.
If you refuse to have your information collected by Google Analytics on Kanebo Group Companies websites, you can suspend collection of information by enabling the Google Analytics Opt-out Add-on on the following Google page.
Google Analytics Opt-out Add-on

For more details on the information collected by Google Analytics and Google’s privacy policy, please visit the following Google websites. Please note that none of the Kanebo Group Companies shall be responsible for any damages resulting from the use of Google Analytics services.
Google Analytics Terms of Services
Google Policy and Terms

Page Top