Kanebo Cosmetics Global Corporate Site

KATE

KATE

KATE TOKYO, Japan’s No. 1 makeup brand in sales quantity*, was born in 1997 as KATE. Ever since its debut it has embodied the cool makeup style of Tokyo, one of the global fashion and beauty capitals, where innovative and glamorous styles are created day by day. Starting from 2014, the brand is strengthening its presence on the global stage, etched with the name of its birthplace TOKYO.

KATE continued to provide makeup techniques to create large enticing eyes, ultimate shine, and fine gradations of shades…

KATE has continued to grasp the trends and create unique products. KATE TOKYO continues to introduce an ever-changing collection of trendy makeup items resonating with the brand motto, “No more rules”.

The techniques and experience have now moved across the ocean to enter a new stage, Asian markets. KATE TOKYO offers fashion-conscious women an array of colors in fantastic quality, innovative and trendy products at moderate prices. Backed by its “Cool and Sharp” strong brand concept, brand color and brand image, KATE TOKYO is striking a chord to the makeup-conscious young women in the dynamic makeup market.

*INTAGE SRI/Makeup market/Sales quantity from January 2006 to December 2013

KATE is available in:
China, Hong Kong, Japan, Malaysia, Myanmar, the Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam

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