Summer cosmetics around 1960 (actual products)
Clockwise from top left－Sunny Color (seawater-resistant sunscreen) Available in four colors (1962); Sunny Oil (1962); Suntan Cream (1954); Snack (hair removal cream) (1957)
In the final years of the Edo period, circa 1860, Japan started to view sea bathing and sun tanning as healthy retreats. These relatively unknown activities became popular due to a growing number of westerners enjoying the beaches in and around of Tokyo, as well as Japanese doctors who recognized their health benefits.
Whether they wanted to catch a tan or take a dip, more and more people started to enjoy the beach from the early half of the 20th century to the 1960s. Summer products like sunscreen and sun oil were starting to show some promise in the world of cosmetics.
Thanks to its convenient accessibility to Tokyo, beach destinations like Enoshima, among others, saw a rise in eager beachgoers. Kanebo decided to open a beauty salon near the rest houses along the beach, where approximately one hundred beauty counselors offered makeup services and advice on how to tan beautifully and how to care for skin and hair after tanning.
Sunny oil, launched in 1962, was the first sun oil sold by Kanebo. The cap features a bright red color inspired by the sun, while the glass container evokes the sky and sea of deep blue. The simple design has a timeless beauty which still appears modern and fresh to this day.
Kanebo cosmetics has continued research on UV protection for over half a century, leveraging discoveries and advances to develop a wide range of cosmetic products that are effective, pleasant, and good for your skin.
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