Kanebo's Facial Beauty Apparatus, the first esthetic device in Japan

Japan’s first esthetic device

Share this page

In 1967, Kanebo Cosmetics explored new ideas and techniques in beauty by working with Dr. Shigekazu Yamamoto, a dermatologist who studied machine-based skincare treatments in France. Our work together led to the introduction and domestic production of European esthetic beauty treatments in Japan.

Back then, Japan imported all esthetic devices from France and Germany—until Kanebo Beauty Research Laboratory developed Japan’s first esthetic devices in 1968. These devices used low-frequency electric currents to cleanse, activate, and soothe the skin surface.

From this point, until the late 1980s, Kanebo developed a range of specialized devices for Kanebo retailers, Kanebo beauty counselors, beauty salons, as well as self-care devices for consumers to promote esthetic treatments that made skincare easier.

Current measuring sensor
The needle indicates the strength of the current.
Product name
Facial Beauty Apparatus.
Electrical terminals (red and black) and current adjustment dial
Devices connect to these terminals. The W/N switch adjusts between positive and negative currents.
Frequency adjustment dial
Adjusts the level of intermittent waves.
Frequency adjustment dial (left) and toggle switch to turn the power on (right)

During the pioneering days of esthetic treatments in Japan, renowned beautician Miyoka Shibayama, Dr. Yamamoto, and the Kanebo Beauty Research Laboratory’s Director, Atsushi Yoshida, all joined forces to establish the Japan Beauty Therapists Association in 1972, which later became the Association of Japanese Estheticians and Beauty Therapists. This association was the first organization of professional estheticians in Japan, which improved the quality and status of esthetic treatments.

Our history of research and innovation in the field of esthetic treatments nurtured our passion for developing professional estheticians with a hospitality mindset. While Kanebo no longer sells the Facial Beauty Apparatus, a dedication to pioneering ideas and techniques still drives our approach today at the Kanebo Beauty Academy.

Cosmetic products used for employee training
Used for the esthetician training of beauty counselors.
Posters for cosmetics stores offering esthetician treatments (around the 1980s)
Posters featuring actress and campaign model, Yuko Kotegawa.
Beauty Soin News (Cover)
Newsletter published between 1975 and 1983 to facilitate information sharing among franchise shops offering esthetician treatments.
Related tools — Beauty Scopes
Used to check the condition of the skin.
Related tools — Red Beauty
Related equipment — Beauty Chair

Kanebo's Facial Beauty Apparatus, the first esthetic device in Japan

Read more stories