Kanebo EC—a brand that embraced sustainability and LOHAS




Kanebo EC launched in 1991

Share this page

Sustainability is a concept that seems exceptionally familiar to consumers and businesses now, but the term did not become well known until 1987. In that year, a report by the United Nations World Commission on Environment and Development introduced sustainable development as environmental, social, and economic strategies that help the global community progress while protecting the planet for future generations. 

In the late 1990s and early 2000s, the term “LOHAS” gained popularity in American media. LOHAS, or Lifestyles of Health and Sustainability, is based on the idea that people want to lead healthy, environmentally-friendly, and sustainable lives—and they choose products that help them achieve those goals. As American outlets continued to expose the concept to a wider audience, the ideals behind LOHAS grew in relevancy on a global scale, prompting the media in Japan to begin discussing LOHAS in 2004. 

In 1991, thirteen years before the idea arrived in Japan, Kanebo Cosmetics launched a brand that developed “ecological cosmetics that are friendly to both your skin and the environment.” The brand, Kanebo EC, was an abbreviation of Ecological Cosmetics, which also took on other meanings: Earth Clean and Extra Calm. 


Kanebo EC chose a packaging design with the best technologies available at the time. The container caps were a composite mixture of resin and rice husk, while the bottles used a specialized type of PET (polyethylene terephthalate), five times thinner than conventional PET bottles. Durable paper tubes made with recycled paper protected the thin bottles and removing box packaging cut down on excess waste. 


The products were also skin-friendly, hypoallergenic, fragrance-free, and without artificial coloring—a response to the increasing consumer demand for functional cosmetics. The products also offered hydration and UV protection to protect the skin from the deteriorating environmental situation with a simple routine consisting of lotion, serum, emulsion, and cream. 

Over 30 years have passed since the concept of sustainability was created in 1987. Now, the global environment has become a part of the everyday discussion in business and daily life, with a wide range of efforts continuing to address the issue. Kanebo Cosmetics is still committed to developing sustainable products that provide our customers with convenience and peace-of-mind when it comes to protecting the environment. 

Use of cookies

We require your consent to the use of cookies before you can visit this website.
I consent to the use of cookies.


We are sorry that you have decided not to use cookies.
Unfortunately, our website does not work optimally without the use of cookies. Hence, you will be unable to visit this page.
If you would like to change your mind and authorize the use of cookies at this time, please click here.

About cookies

We, Kanebo group companies in Japan (Kanebo Group Companies), use cookies on our webpages to improve our webpages, including enhancing information, services provided and the ease of use of the webpages, and on some pages, to authenticate membership for login, customize the service contents or distribute advertising based on browsing history. A cookie is an electronic file that is transmitted from a particular webpage to a browser viewing that page which can be retrieved later to distinguish a customer’s computer.
We also use a system operated by a provider other than us for use of cookies. For more details, see here.
You can disable or delete cookies in your browser settings. However, this makes certain services, including services requiring login, unavailable.

Use of cookies

We require your consent to the use of cookies before you can visit this website.
I consent to the use of cookies.

Use of the cookie information by 3rd party service providers

In order to analyze user access and optimize advertising distribution, Kanebo Group Companies have acquired statistical website usage information through cookies or web beacons operated by 3rd party service providers (*1) and also distributed advertising via 3rd party service provider on their websites. The cookie information used for access analysis or advertising distribution by 3rd party service providers cannot be used to distinguish an individual. Kanebo Group Companies in conjunction with 3rd party service providers have optimized and distributed advertising (ex. retargeting advertising and behavior targeting advertising) based on the customer’s previous access to Kanebo Group website or other website with a combination of 1st party cookie (ex. Google Analytics Cookie) and 3rd party cookie (ex. DoubleClick Cookie).

(*1) 3rd party service providers whom Kanebo Group Companies engage for web access analysis and advertising distribution refers to the following companies.
For details of cookie information use by 3rd party service providers, please visit their website linked below.
If you wish to disable cookies (opt-out), please access the opt-out pages of each 3rd party service provider described below and follow the steps to disable cookies. Please note that disabling cookies (opting-out) may restrict use of some services.

Service for optimization of advertising distribution

Service for website access analysis

List of opt-out pages

Opt-out page for Google Inc.: https://adssettings.google.com?hl=en
Opt-out page for Google Inc. DoubleClick cookie: https://support.google.com/ads/answer/7395996?hl=en
Opt-out page for Yahoo Japan Corporation: http://btoptout.yahoo.co.jp/optout/preferences.html
Opt-out page for FreakOut, Inc.: https://js.fout.jp/info/privacy_en.html
Opt-out page for Facebook, Inc.: https://www.facebook.com/ads/website_custom_audiences/
Opt-out page for D.A.Consortium Inc.: http://feedback.impact-ad.jp/optout?a=mone

Use of Google Analytics

Kanebo Group Companies use Google Analytics on their websites to collect information for marketing and promotion, conduct statistical analysis of website usage, perform maintenance and management, and solve problems. Even though Google Analytics collects user information via cookies, information that can be used to identify an individual is not collected. User information collected by Google Analytics via cookies shall be managed by Google in accordance with Google’s privacy policy.
If you refuse to have your information collected by Google Analytics on Kanebo Group Companies websites, you can suspend collection of information by enabling the Google Analytics Opt-out Add-on on the following Google page.
Google Analytics Opt-out Add-on

For more details on the information collected by Google Analytics and Google’s privacy policy, please visit the following Google websites. Please note that none of the Kanebo Group Companies shall be responsible for any damages resulting from the use of Google Analytics services.
Google Analytics Terms of Services
Google Policy and Terms

Page Top